Concept of Demand in Managerial Economics
In Economics, use of the word ‘demand’ is made to show the relationship between the prices of a commodity and the amounts of the commodity which consumers want to purchase at those price. Definition of Demand: Hibdon defines, “Demand means the various quantities of goods that would be purchased per time period at different prices in a given market.” Bober defines, “By demand we mean the various quantities of given commodity or service which consumers would buy in one market in a given period of time at various prices, or at various incomes, or at various prices of related goods.” Demand for product implies: a) desires to acquire it, b) willingness to pay for it, and c) Ability to pay for it. All three must be checked to identify and establish demand. For example : A poor man’s desires to stay in a five-star hotel room and his willingness to pay rent for that room is not ‘demand’, because he lacks the necessary purchasing power; so it is merely his wishful thi